Where to Buy Life Insurance Canada — Brokers, Online, Banks (2026)
You can buy life insurance in Canada from comparison platforms, licensed brokers, banks, or directly from insurers. This guide outlines each option so you can decide where to buy. For a broader “where to get” overview see where to get life insurance in Canada.
Updated March 16, 2026
Buy life insurance through a comparison platform
Sites like LowestRates.io let you enter your details once and see quotes from 50+ Canadian insurers — Manulife, Sun Life, Canada Life, Desjardins, and more. You can buy term life, and often whole or universal life, online. No obligation to buy; you choose when to apply. This is usually the fastest way to compare and often leads to the best rate. See compare life insurance quotes Canada.
Buy through a broker or advisor
A licensed broker or advisor can run quotes from multiple carriers and help you choose. Good if you want advice on coverage amount, term vs whole life, or complex situations (e.g. business, health issues). Brokers are typically paid by the insurer when you buy. Find one through your province’s insurance council or a referral. For “near me” options see life insurance near me Canada.
Buy from a bank or direct from an insurer
Banks that sell life insurance (e.g. RBC Insurance, BMO Insurance) offer convenience; you may get a quote when you get a mortgage or other products. Direct insurer sites (e.g. Manulife, Sun Life) let you buy from a single carrier. Comparing with other sources ensures you’re not overpaying. See top life insurance companies Canada.
FAQ
Where is the best place to buy life insurance?
Comparison platforms give the widest quote set; brokers give advice; banks are convenient. Comparing usually finds the best rate.
Can I buy life insurance online?
Yes. Quotes and applications are available online through comparison sites and insurer sites. No-exam options can approve fully online.
Should I buy from my bank?
You can, but compare with other insurers — banks aren’t always the cheapest.
Compare where to buy
Compare life insurance quotes from 50+ Canadian providers. Also see where to get life insurance in Canada and how to compare life insurance quotes online.